7UNIT / STUDIO

Built by engineers, for engineers
who build for others.

We are a senior-led product engineering studio with 19 years of engineering practice behind us. Deliberately small. Architecture-first. Accountable after handoff.

7UNIT / FOUNDER

I still write code, review architectures, and sit in production incident calls — credibility evaporates the day founders stop touching the system.

7Unit exists for teams who were promised senior craft and received process theatre: we keep the decision log, the risk register, and the follow-through.

If your roadmap assumes AI will fix coordination debt, we will tell you plainly what still needs engineering discipline underneath.

Every engagement is scoped so your internal team can own it — we succeed when you do not need us on every deploy.

— Dipin Krishnan · May 2026 · Bengaluru + Dubai

Dipin Krishnan

Founder and Director

Dipin started writing software in 2007. Over 19 years he has led engineering across fintech, healthcare, logistics, and EdTech — building systems that run in production for clients across Italy, UAE, the US, and India. His background spans architecture, product thinking, UX design, and technical leadership.

He founded 7Unit to build the studio he always wished existed: senior-led from day one, architecture before code, and accountable for outcomes long after the handoff. The name reflects a philosophy — seven disciplines in one unit: product, architecture, frontend, backend, data, infrastructure, and AI.

Outside engineering, Dipin practises air rifle shooting at ISSF competition level and has a long-standing interest in space systems and public data infrastructure.

EXPERIENCE

  • 19 years of engineering and technical leadership
  • Fintech, healthcare, EdTech, logistics, enterprise
  • Italy, UAE, US, India, Germany
  • PSM I certified (Professional Scrum Master)
  • AI-integrated engineering workflow across all engagements

ENTITIES

  • 7Unit Innovations LLC-FZ — Dubai, UAE
  • 7Unit Softwares Pvt Ltd — Bengaluru, India
  • Engineering practice since 2007
  • Entities incorporated 2023

CURRENTLY BUILDING

  • 7Unit COO Agent — internal AI operations agent
  • Predylo — AI-powered internal sales CRM
  • AiSpendTrack — multi-tenant LLM cost accountability platform
I personally know Dipin, so when I started my business there was no one else I considered for our brand identity and website. What makes working with him different is that he gets to the root of what the business actually needs — not just what you asked for. The design output was top quality with almost no revisions, which almost never happens. What surprised me most is that it didn't stop at the project. Even now, for business decisions and operations questions, I find myself calling Dipin for a second opinion — because he'll always have a better angle I hadn't considered.

Rajesh K S · Partner · DrToolbox

7UNIT / WHY WE EXIST

Most agencies optimise for winning the project. We optimise for the system still working two years later.

Engineering integrity above delivery speed

We slow down at the architecture stage so we never have to stop at the production stage. Every decision is documented. Every trade-off is recorded. Future engineers can read why the system is shaped the way it is — and make informed changes without breaking what was already working.

Ownership, not execution

We don't take tickets and ship features. We own the outcome. That means we'll tell you when the spec is wrong, when the timeline is unrealistic, and when a decision made today will cost you three months in six months. We are accountable if it breaks — and we stay until it doesn't.

Deliberately small

We take 2–3 engagements at a time. Not because we can't grow — because senior engineers can't give 10 clients the attention that 3 deserve. Every client gets the founding team's attention, not a project manager's. This is a feature of how we work, not a limitation we're trying to overcome.

7UNIT / PRODUCTS

We build products for ourselves too. This is how we stay close to the engineering problems our clients face — by living inside the same systems we build.

Internal product

AiSpendTrack

Multi-tenant AI cost accountability platform. Tracks token usage across LLM providers, attributes costs per tenant, and flags anomalies. We built this because we needed it — our own multi-tenant AI systems had no clean way to attribute LLM costs to individual clients. The problem turned out to be universal.

Internal product

Predylo

AI-powered sales CRM with lead qualification, built on the same WhatsApp-native architecture as Closer CRM. Used internally for 7Unit's own pipeline management. The same pattern we build for UAE clients runs our own sales process.

Running in production
Live

7Unit COO Agent

AI operations agent running our internal project coordination, team tracking, and delivery oversight across our remote team. We trust this system to run our own operations. We extend the same architecture for client engineering teams who want AI-native coordination without the overhead of another tool.

7UNIT / TEAM

12 senior engineers.
1 QA specialist. 1 DevOps engineer.

All remote. All senior. Bengaluru-based with UAE delivery capability.

We don't list individual names publicly without team consent. On a discovery call, we introduce the specific engineers who would own your engagement — their background, their relevant experience, and their role in your build.

  • 12 senior engineers across frontend, backend, and full-stack
  • 1 dedicated QA engineer embedded in every engagement
  • 1 DevOps engineer owning infrastructure and CI/CD
  • Founder involvement in architecture and delivery governance on every engagement
7UNIT / WHAT TO EXPECT

The mechanics of working with us — what happens from the first call to the final handoff.

Week 1 — We listen before we design

The first week is discovery. We read your existing documentation, map your domain, surface the risks, and ask the questions nobody else asked. You get a domain map and a constraint log before we touch architecture.

Before build — architecture documented

Every architectural decision is written down with its rationale and the trade-off accepted. You see the full system design before a line of production code is written. No surprises mid-build.

During build — working software every sprint

Two-week sprints. Scope locked at the start. Senior engineers throughout. You see working software at the end of every sprint — not a progress update, not a Figma file.

After launch — we stay accountable

Post-launch support window included in every engagement. Runbooks written. Observability dashboard handed over. We consider an engagement closed when the system is stable in production — not when the last PR is merged.

7UNIT / START HERE

Ready to talk?

30 minutes. No pitch. No deck.

We listen to your problem first — then tell you honestly whether we are the right team for it, even if the answer is no.

Book a discovery call →